The translucent, double-coned bubble of glass and steel is held together by vision, legacy and a corporate brand that defined Munich. Enter BMW World, the quintessential temple of technology, knowledge exchange and BMW motorcar celebration. The concept is unique. Futuristic even. Young visitors can touch the secrets of transport technology first hand and inter-actively on the Junior Campus. Grown-ups come here do the same...but with the real deal. 90 years of innovation are on display. But that’s not all. BMW World is not a museum. It’s a hard sell in a sparkling, light-flooded costume. After all, customers are being sought. If you are one, your brand-spanking new gadget can be picked up right here, BMW style. You might need some help digesting all that knowledge stuffed into two and three wheelers. No problem. The culinary offerings match the smart-factor of the institution. In quality, not price that is. A Bistro, Club Restaurant, Coffee Bar and International Restaurant feed the dream, even if it’s not attainable for everyone.