At 1.8km, Europe’s longest pedestrianized shopping strip is actually five streets fused into one. Going north from Rådhuspladsen, you hit Frederiksberggade, then Nygade, Vimmelskaftet, Amagertorv, and Østergade before stepping into Kongens Nytorv. The street changes character along the way; around Rådhuspladsen the shops compete with take-away burger bars. Although the stores are tatty, there is plenty of color and cut-price bargains. Most mornings there is a craft market in Nytorv, with unusual jewelry on sale. Glorious basement antique shops sell silverware, porcelain, and delicate glass. At the top end, have credit cards at the ready for Cartier, Gucci, Mulberry, and Chanel as well as department store Illums, beloved of wealthy Copenhagen matrons, and its sidekick design emporium, Illums Bolighus. Pop into acclaimed silversmiths George Jensen to nose around the museum in the basement, with its roll call of jewelry designers from 1904 to the present day. As well as designs by Jensen himself, there are exhibits by Arne Jacobsen and Henning Koppel. Next door is Royal Copenhagen, doing a roaring trade in its famous blue-and-white pottery, and also selling traditional Flora Danica, possibly the world’s most expensive china. Among the high-street names further down Strøget (Accessorise, H&M), Bodum stands out for selling the best of Danish design at sensible prices. Danish womenswear staple Wettergren & Wettergren supplies pristine white shirts and elegant skirts, while the glamorous vintage shop Kitsch Bitch is the source of many a bargain.